Why WordPress SEO Still Needs Proper Work
WordPress is a great platform for SEO, but it does not automatically make a website rank. A poor theme, too many plugins, weak page structure, slow templates, duplicated pages or messy indexing settings can all hold a site back.
SEO plugins like Yoast or Rank Math can be useful, but they are tools. They do not replace proper keyword research, content reviews, technical checks or a strategy built around your business goals.
My job is to look beyond the plugin score and work out what is really going on. That means checking how your pages are built, what Google can crawl, what should be indexed, what content is missing and which changes are most likely to bring better traffic and enquiries.