UK Freelance SEO Specialist with over 10 years of experience
My name is Owen McConaghy and I’m an SEO Freelancer providing services throughout the UK. With over a decade of experience supporting both small local businesses and large corporate clients, I take a data driven approach to SEO and deliver real world results that grow your business.
My freelance SEO services help your business grow and drive more revenue by increasing organic traffic and attracting your target audience.
Helping businesses across the UK appear nationwide by targeting broad search terms, attracting more customers beyond just one local area.
More Info →Local SEO focuses on your local area and nearby searches, helping you attract customers where it matters most.
More Info →Improving your website's structure and backend so search engines can crawl, index, and understand it, covering site speed, architecture, and structured data.
More Info →Moving to a new domain, platform, or URL structure? I make sure your search authority, rankings, and organic traffic are protected throughout the process.
More Info →Improving your online store in search engines to attract more visitors and drive more sales, with a focus on product pages and category pages.
More Info →Applying proven SEO techniques to WordPress websites to improve rankings, drive organic traffic, and increase user engagement.
More Info →Helping Shopify stores improve product pages, collection pages, technical setup and organic sales without relying only on paid ads.
More Info →Adapting your SEO for Google AI Overviews, ChatGPT, Gemini, Copilot and the way people are now searching online.
More Info →A clear review of what is working, what is holding the site back and what should be fixed first to improve organic performance.
More Info →Choose the type of SEO support that best fits your business, whether you need a one off audit, ongoing help or a strategy you can implement yourself.
This option is ideal if you are unsure how your website is performing in organic search and want clear, actionable insights. I will review your site to identify strengths, highlight areas for improvement, and outline opportunities to help increase your visibility and performance.
Find out moreThis option is ideal if you want someone to handle your SEO for you from start to finish. I will take care of everything from analysing your current performance to implementing a clear strategy that improves your visibility in search engines and drives consistent, high quality traffic to your website.
Find out moreIf you prefer to manage your SEO yourself but need expert direction, this option is a great fit. I will analyse your website and provide a step by step strategy outlining what to prioritise and how to improve your organic performance.
Find out moreIf you are unsure what level of SEO support you need, this option is a great place to start. We can have a quick conversation to understand your goals, assess your current situation, and determine the best next step for your business.
Get in touchAs an SEO freelancer I take a full look at your website, your competitors and your business goals, and then create a strategy that helps your business rank for the keywords that your customers are actually typing into Google.
To do this I carry out detailed competitor research so I can see who you are up against and what is already working in your industry and get an idea of the standards we are up against. I then work on your on page SEO by reviewing your content, making sure it is relevant, clear and matches the intent behind what your customers are searching for. I also help build a strong backlink profile to improve the authority of your website.
On the technical side I make sure your site can be crawled and indexed by search engines, that it loads quickly and that the internal linking is strong so search engines can find and understand your pages.
SEO is often misunderstood as being just one thing. Some people think it is all backlinks, others think it is only about good content. The truth is it is a combination of everything working together. You can have the best content in the world, but if search engines cannot crawl it, it becomes worthless.
One of the questions you are probably thinking about right now is whether to choose an agency or a freelancer. It is easy to assume that an agency is bigger and therefore better, but that is not always the case. When you work with me you are working directly with someone who has spent almost a decade in this industry, from supporting small local businesses in my area to working in house for large corporate companies such as Best Western. I have seen SEO from every angle and understand what works and what does not.
There are definitely some great agencies out there, but many of them are full, selective, or charging a significant fee to cover the cost of running a large team. Working with me is different. I do not have those overheads which makes my service far more affordable while still giving you genuine experience and the standard of work you would expect from a senior specialist.
I do not outsource any of the services I offer. Every aspect of the work, from the technical SEO to the on page optimisation to the reporting, meetings and calls is done by me personally. When you need to speak to someone, you are speaking to the person doing the work, not an account manager and not someone still learning the ropes.
I also do not take on every client who contacts me. I always limit the number of clients I work with because SEO takes time, research and constant monitoring. It is not a few clicks and you are finished. It is something that needs full focus and a hands on approach. To deliver the best results I keep my workload controlled and only take on clients where I know I can give the time needed to get the right results.
I would say it comes down to my knowledge, the experience I give clients, the feedback I get from them and the results I deliver. I have been in this industry for over a decade now and I still learn new things every day, but one thing that has always helped me get this far is the ability to adapt.
I believe that matters more than ever in 2026, especially with AI changing how people search and how businesses need to show up online. I can adapt to different businesses, understand what they want to achieve and then build a strategy around that. Just as importantly, I make sure clients understand what I am doing and why I am doing it.
My business does not rely on paid advertising. I have never used it and I do not plan to, because I rely on the same service I deliver for clients to bring in my own enquiries. My success is a direct reflection of my clients. If I am doing my job properly and helping your business grow, then my business grows too.
The most common clients I work with are small and medium sized businesses that want to grow but are not sure where to start with SEO. Many of these businesses know that their competitors are ahead of them organically and that they have been relying on paid ads a little too much. They understand the importance of being visible online, especially with how much the world has changed. You cannot rely on word of mouth alone anymore. There are thousands of people searching online every day for the services they offer, and if they are not showing up, they are not getting the calls.
Sometimes a business already has someone in house, but they may not have the right level of experience or confidence with SEO. In these cases they come to me for a clear strategy, a full audit and guidance on what needs to be done. I provide this support and work closely with them so they can move forward knowing what they are implementing is correct. In other situations clients want me to handle everything from planning to ongoing optimisation and performance, and I take full ownership of the SEO work for them.
I also work with large corporations, including my current work with Best Western, where the focus is on growing their business and increasing direct bookings through their website with SEO. The scale is bigger, but the goal remains the same, to drive more direct bookings through the website by ranking above competitors like Premier Inn, Travelodge, and Booking.com.
Every client is different with their own goals, budgets and expectations. My job is to understand what you want to achieve and come up with a strategy that fits your business, not a one size fits all package.
I keep the process clear and practical from the start. You will know what I am working on, why I am doing it and how it ties back to the goals we agreed.
Clear and easy to understand reports that show what has changed, what has improved and what I am focusing on next. No confusing waffle just for the sake of filling pages.
I will keep the work focused on the actions most likely to move the site forward, rather than trying to do everything at once.
If something is working, I will tell you. If something needs changing, I will tell you that too. I would rather be clear than dress things up.
You work directly with me, not an account manager. I can speak with your team, your developer or whoever needs to be involved to get things implemented properly.
There are plenty of SEO freelancers out there, but the way I work is built around clarity, accountability and results. These are the things I focus on from the start to make sure the work we do has real impact.
Before I start any SEO work I make sure that all tracking is set up and working correctly. This is essential so I can track all sales and enquiries that come through the organic channel, allowing us to clearly see what SEO is delivering. Without tracking setup it is impossible to get an accurate view of performance or understand the actual value SEO is bringing to your business.
I am always happy to meet in person to catch up. I think it is extremely valuable to get a detailed understanding of your business. The more insight I have into how you operate, the better the strategy becomes and the better the results I can deliver.
I focus on the return your business gets from SEO, not vanity metrics that look good in a report. With accurate tracking in place, you can clearly see what organic traffic is generating and whether the work is delivering real commercial value.
I make sure you know exactly what I am doing and why I am doing it. That includes setting realistic expectations from the start and being honest about what is achievable for your business.
If I do not think I can get you the results you want, or there is not enough search demand to support the goal, I will tell you. I want every client I work with to understand the work being done and the reason behind it.
I do not tie clients into long contracts. I work on a 30 day rolling basis, so if you are not happy with the progress or the service you are receiving, you are free to leave.
A lot of agencies and freelancers lock businesses into six month contracts before proving the value of their work. I would rather let the quality of the service and the results speak for themselves.
I have worked in SEO for over a decade and have supported businesses of all sizes, from small local companies with modest budgets to large corporations investing tens of thousands each month.
That experience means I understand how to adapt strategy to different businesses, different budgets and different levels of competition. Whatever size your company is, my focus is always on getting the strongest return from the budget you are putting into SEO.
A few words from people I have worked with, covering the kind of clear communication, practical SEO support and honest advice I aim to bring to every project.
I have been working with Owen for over five years and could not be happier with the results. He is highly professional and has increased my website’s organic traffic by more than 300 percent. His SEO expertise has made a significant impact on the growth of my business.
Excellent SEO service from Owen. He was responsive, helpful, and quickly understood the requirements of the project. His implementation was professional and efficient, and the improvements to my website’s performance and visibility were clear. I would highly recommend him.
Owen delivered an efficient SEO focused solution at short notice, quickly identifying and resolving issues on a website he had not worked on before. His communication was clear throughout, and his expertise helped improve the site’s performance. A reliable and professional service.
Excellent service and strong SEO expertise. Owen provided clear guidance and helped us understand how to grow our organic traffic. His work has added real value to our business, delivering measurable improvements at a very reasonable cost. I would highly recommend him to any business looking to improve their SEO.
Highly professional throughout all communication. Owen made significant improvements to our website, including layout, design, and SEO, which had a noticeable impact on our organic traffic and search rankings. A great service and I would highly recommend him.
Owen is very professional and easy to work with. He delivered a high quality service and demonstrated strong knowledge of SEO, helping to increase our organic traffic. I would definitely recommend him to anyone looking to grow through SEO.
I have supported businesses across different sectors including healthcare, retail, plant hire, photography and service-led brands. Here are a few of the businesses I have worked with.
Photography business support focused on improving search visibility and strengthening local organic presence.
SEO support for a service-led brand looking to improve visibility, enquiries and broader organic performance.
Worked on organic search improvements with a focus on clearer targeting and stronger site performance.
Healthcare-focused SEO work aimed at improving service-page visibility and attracting more relevant enquiries.
Support for a plant hire business with SEO work focused on commercial search intent and service visibility.
eCommerce and brand visibility support designed to strengthen organic traffic and improve product discovery.
Here are some of the most common SEO questions clients usually have.
The most common response you will hear from every SEO Freelancer is it depends, because it genuinely does. I will never offer SEO packages, because every project is completely different. Some websites hardly need any technical work, while others need a full technical overhaul. Some businesses need a complete content audit and content plan, while others already have strong content that just needs refining.
This is why offering a fixed package without understanding your goals, your website and the challenges you are facing is basically shooting in the dark. It does not make any sense at all in any circumstance.
When I work with a client I make sure to take the time to understand your business in good detail so I can tell you what is actually required. This way you only pay for the work you need, not a generic package that does not reflect your situation.
I will only ever offer custom quotes based on your business goals, the condition of your website, the work that needs doing and how quickly you want it completing.
Sorry, I am going to say it again, it depends. The reason it depends is the same reason I mentioned above, every project is different and it all comes down to what you actually want and need.
If you want me to take on your SEO fully, create a strategy and implement the work on an ongoing basis, then this would be a monthly fee. This covers continuous optimisation, monitoring, reporting and making sure the strategy is being carried out correctly and is delivering results.
If you are looking for a one off audit and a strategy that you or your team can implement yourselves, along with training and guidance, then this would be a single one time fee. It all comes down to the level of involvement you want from me and what is best for your business.
In SEO there are no guarantees, and anyone who tells you otherwise is not being honest. There are too many factors involved, from your competition to the age and authority of your website, to how quickly changes can be implemented.
What I can say is that I would usually hope to see some early improvements within the first three months of implementation. By improvements I do not mean jumping straight to page one. It could be things like more pages being crawled and indexed, keyword movements, or a page moving from page five to page three. These are all positive signs that the work is heading in the right direction.
SEO takes time, patience and consistency. A large part of how quickly results appear will depend on how fast we can implement the strategy, and that is linked to your available budget and the resources on your side. It all comes down to the level of involvement you want from me and what is best for your business.
Yes, absolutely. Throughout my career I have worked with and even built websites on a wide range of platforms including WordPress, Magento, Wix, Squarespace, Shopify, Webflow and many more. I have also worked on completely bespoke websites with their own custom backend, so a different or unfamiliar platform is never an issue.
Most modern platforms already include the basic features needed to implement SEO, such as meta titles, meta descriptions and the ability to edit your page content. This usually gives me everything I need to make the SEO changes required. And if something is missing, it can normally be added through plugins, apps or a small amount of development work.
If your website is on a platform I have not come across before, I will usually ask to take a quick look inside the backend first. This is so I can confirm whether any development work is needed before the SEO recommendations can be implemented. If that is the case, I will always let you know before we start working together so you know exactly what to expect with no surprises.
I am more than happy to work alongside your in house team or agency. It is usually much easier and more efficient working this way, as everyone has their own tasks and responsibilities, and there is no expectation for one person to juggle everything.
If any web design or development changes are needed, I can speak directly with your developers and organise Teams or Zoom calls to walk them through exactly what needs to be done. I can also create clear briefs and use Figma to propose any design changes so your team has a visual guide to work from. No matter how your business operates, my goal is to fit in and get cracking from day one.
When I work with a client, I become a part of your team and work alongside you to make sure everything is implemented correctly.
To prevent any conflict of interest, I am happy to work with multiple businesses in the same industry, but I will never work with two businesses who are targeting the same keywords or the same locations. That would not be fair, and it would be a clear conflict.
For example, if your business is based in London and you want to rank for searches around London, and another business in the same industry contacted me wanting to target the exact same location and keywords, I would not take that project on. However, if a similar business in Leeds approached me and they were looking to rank in Leeds, then there would be no conflict and I would be happy to work with them.
I have a lot of respect for my reputation and it is one of the reasons I have succeeded in the SEO industry and want to continue to do so. I will never put that at risk, so you can be assured that I will not work with another business who is targeting the same terms.
If you have a service or product that people are searching for online, then the answer is yes. When you need something, what is the first thing you usually do? You Google it. It is the exact same way people find my services too. Most of my clients find me by typing in SEO Freelancer UK in Google.
Want to get a clearer picture of the opportunity out there for your own business? A simple thing you can do is look at your main competitor. Go to SEMRush and use their free domain overview tool. It will show you an estimate of the organic traffic they receive, and this alone can be a real eye opener.
If you want to chat about SEO, send over a few details and I will get back to you. You do not need to know exactly what you need yet, we can work that out together.
Use the form and tell me a little bit about your website, your goals and the kind of support you are looking for.
I will review your message and come back to you within 48 hours of receiving your message.
