What is an SEO audit?
An SEO audit is a review of your website, search performance and competition. It looks at technical SEO, on page SEO, content, keywords, internal linking and other issues that may be holding the site back.
What is an SEO Audit?
An SEO audit is a proper review of your website and how it is performing in search. It looks at the technical setup, the pages on the site, the content, your keyword targeting, your internal links, your competition and the issues that may be holding you back.
The point is not to hand you a huge spreadsheet full of warnings. The point is to find what actually matters, explain it clearly and turn it into a plan you can act on.
If your rankings are not improving, your traffic has dropped or you simply do not know where to start with SEO, an audit is usually the best first step.
What My SEO Audit Checks For
I look at the parts of your website that can affect rankings, traffic and enquiries. The exact focus depends on the site, but these are the areas I would usually review.
01
Technical SEO
Crawl issues, indexing problems, redirects, canonicals, sitemap issues, site speed and anything that could stop search engines understanding the site properly.
02
On Page SEO
Page titles, meta descriptions, headings, page structure, internal linking and whether the page is matching what people are actually searching for.
03
Keyword Research
I check whether the website is targeting the right terms and whether there are better opportunities that could bring in more relevant traffic.
04
Content Gaps
I look for missing pages, thin content, weak service pages and opportunities to create content that supports the buying journey.
05
Competitor Review
I review what competitors are doing well, where they are stronger and where there may be realistic gaps for your website to compete.
06
Tracking and Reporting
I check whether the right data is being tracked so you can understand what SEO is actually delivering, not just where rankings are moving.
Benefits of an SEO Audit
A good audit gives you clarity. It shows what is working, what is not working and what should be fixed first.
Find Hidden Issues
An audit can uncover technical, content and tracking issues that are not obvious when you look at the website normally.
Prioritise the Right Work
Instead of guessing, you get a clear order of what needs doing first and why those actions matter.
Spot Growth Opportunities
An audit can show keyword gaps, content gaps and competitor opportunities that could bring in better traffic.
Reduce SEO Risk
It helps catch problems before they become bigger issues, especially before migrations, redesigns or major website changes.
Make SEO Easier to Understand
You get a clearer picture of where the website stands and what needs to happen next.
Build a Better Roadmap
The audit gives you a plan that can guide future SEO work, whether you implement it yourself or work with me afterwards.
Common Issues That Show Up in an SEO Audit
An audit usually brings a mix of technical, content and tracking issues to the surface. These are some of the common things I look for.
Missing page titles
Duplicate meta descriptions
Thin service pages
Keyword cannibalisation
Broken internal links
Weak internal linking
Indexing problems
Redirect chains
Slow page speed
Missing alt text
Content gaps
Poor tracking setup
Weak calls to action
Unclear URL structure
Missing schema
Competitor gaps
What to Expect From My SEO Audit
I start by understanding your business, your goals and what you want the website to do. From there I review the site properly and look at the areas that are most likely to affect performance.
You will get clear findings, not just a tool export. I will explain what I have found, why it matters and what I would do first. If something is urgent, I will make that clear. If something looks scary but probably will not move the needle, I will tell you that too.
The end result is a practical SEO roadmap that gives you direction. You can use it internally, pass it to your developer or carry on working with me to get the recommendations implemented.
What I Would Usually Export and Review
Screaming Frog
Full crawl export covering status codes, page titles, meta descriptions, canonicals, headings, internal links, images and indexability.
Google Search Console
Indexing, search queries, page performance, coverage issues, sitemap status, manual actions and any obvious technical warnings.
Page Speed Checks
Core Web Vitals, slow templates, mobile performance, image weight, render blocking resources and practical speed improvements.
Keyword and Page Mapping
A review of which pages target which searches, where the gaps are and whether important pages are missing or competing with each other.
Competitor Checks
A look at who is ranking, what pages they are using, how their content is structured and where your site has a realistic chance to improve.
Action Roadmap
A prioritised list of fixes split by impact, urgency and who is likely needed to complete the work, whether that is you, me or a developer.
SEO Audit FAQs
Here are some of the most common questions I get about SEO audits.
When should I get an SEO audit?
An SEO audit is useful if your traffic has dropped, rankings are not improving, your website has been redesigned, you are investing in SEO for the first time or you want a clear roadmap before committing to ongoing work.
What does an SEO audit include?
My SEO audits can include technical checks, keyword research, competitor review, on page SEO, content gaps, internal linking, tracking, indexation and a prioritised list of recommendations.
Will I be able to understand the audit?
Yes. I keep the audit clear and practical. The aim is to explain what matters, why it matters and what should happen next without hiding behind confusing jargon.
Can you help implement the SEO audit recommendations?
Yes. I can either provide the audit as a clear roadmap for you or your team, or I can support the implementation through ongoing SEO work.
Contact Me
If you want to chat about an SEO audit, send over a few details and I will get back to you. You do not need to know exactly what is wrong with the site yet, that is what the audit is for.
Ready to talk SEO?
Use the form and tell me a little bit about your website, your goals and the kind of support you are looking for.
I will review your message and come back to you within 48 hours of receiving your message.