SEO for financial planners is about helping your financial planning business show up when people are actively searching for the services you offer. That could include retirement planning, pension advice, investment planning, wealth management, financial advice, local adviser searches or other high value searches in the areas you serve.
I can review how your website is performing now, where enquiries are coming from, which pages are underperforming and what competitors are doing better. From there, I focus the work on what is most likely to bring better leads and revenue, not just more traffic.
The work can include local SEO, service page optimisation, technical SEO, content improvements, SEO audits, tracking setup and a clear roadmap for what should be done first.
Choose the type of support that best fits where your business is right now, whether you need an audit, ongoing support, stronger service pages or clearer reporting.
I can audit your website, rankings, traffic, calls, forms and key service pages so you can see what SEO is currently doing and where the biggest gaps are.
Find out moreI can help improve the pages, local signals and content that matter when people search for the services you offer.
Find out moreIf there are particular services you want more of, I can build the SEO work around those searches and the pages that support them.
Find out moreIf you have a developer or internal team, I can give you a practical roadmap that explains what to fix, what to improve and what order to do it in.
Get in touchSEO for financial planners should be tied to the services that matter most to your business. The aim is not just to rank for anything related to financial planning, it is to bring in searches that can turn into real enquiries.
Targeting people searching for financial planning and adviser support.
Improving pages around higher intent planning services.
Helping your business appear for searches in the areas you serve.
Making pages easier to understand while still sounding professional and credible.
Showing which organic pages are helping generate enquiries.
Prioritising work around services and searches with the strongest potential return.
I keep the process clear and practical from the start. You will know what I am working on, why I am doing it and how it connects back to your business goals.
Clear reports that show what has changed, what has improved and what I am focusing on next.
I keep the work focused on the actions most likely to improve enquiries, bookings or organic performance.
If something is working, I will tell you. If something needs changing, I will tell you that too.
You work directly with me, not an account manager, and I can speak with your team or developer where needed.
My name is Owen McConaghy and I am a freelance SEO consultant with over 10 years of experience. I have worked with small local businesses, growing eCommerce brands and larger companies, including in house work with Best Western.
I am hands on with the work, so you deal directly with the person reviewing the site, building the strategy and explaining what needs to happen next. That means clear advice, practical SEO work and reporting that shows what is actually helping enquiries grow.
There are plenty of SEO options out there, but the way I work is built around clarity, accountability and commercial results.
I make sure tracking is set up properly so you can see what SEO is delivering through calls, forms and organic performance.
I take time to understand your services, audience, market and where SEO can bring the strongest return.
I focus on enquiries, bookings and sales opportunities, not vanity metrics that look good but do not help the business grow.
I make sure you know what I am doing, why I am doing it and what is realistic for your website.
I do not tie clients into long contracts. I work on a 30 day rolling basis, so the work and communication has to speak for itself.
I have worked in SEO for over a decade and understand how to adapt strategy to different businesses, budgets and levels of competition.
Common questions about financial planner SEO, enquiries, rankings and how I work.
SEO for financial planners is the process of improving your website so it can be found by people searching for the services, advice or products your business offers.
Yes. The aim is to attract people who are already searching for what you offer, then make it easier for them to call, enquire or book.
SEO can target services such as retirement planning, pension advice, investment planning, wealth management, financial advice, local adviser searches, depending on what you offer and where the best opportunity is.
It depends on competition, your current website and how quickly changes are made. Early movement can happen within the first few months, but stronger results usually need consistent work.
Yes. Local SEO is often important because many people search by town, city or region when they are ready to choose a provider.
I charge £40 per hour, so the cost depends on how much work is needed, how competitive your market is and how quickly you want to move.
If you want to chat about financial planner SEO for your financial planning business, send over a few details and I will get back to you.
Use the form and tell me a little bit about your website, your goals and the kind of support you are looking for.
I will review your message and come back to you within 48 hours of receiving your message.
