I work with businesses across Edinburgh, from the New Town and city centre to Leith, Stockbridge and the West End, helping them improve visibility, enquiries and sales through practical SEO support.
Edinburgh is a strong market for professional services, tourism, finance and hospitality, but the city also has very specific local search intent around neighbourhoods and service areas. That means the SEO plan needs to be built around both the city and the wider Lothians where it makes sense.
I can also shape local targeting around postcode areas that matter most, including EH1 to EH17, plus nearby East Lothian, Midlothian and West Lothian searches where they are commercially relevant.
The work can include local SEO, technical SEO, content improvements, SEO audits, eCommerce SEO, Shopify SEO, WordPress SEO or a wider strategy if you want to target searches beyond Edinburgh too.
Choose the type of SEO support that best fits where your Edinburgh business is right now, whether you need an audit, ongoing support, a roadmap or help choosing the right route.
This is a good starting point if you want a clear picture of how your website is performing in organic search. I will review your current rankings, traffic, key pages, technical setup and competitors in Edinburgh so you know what is working, what is not and what should be prioritised first.
Find out moreIf you want ongoing SEO support, I can build and manage a strategy around the searches that matter to your business. That can include local SEO, content improvements, technical fixes, competitor research and clear monthly reporting.
Find out moreIf you already have a team or developer in place, I can provide a practical roadmap that explains what needs doing, why it matters and what order to do it in. This gives you expert direction without committing to full ongoing management.
Find out moreIf you are unsure whether you need local SEO, national SEO, an audit or ongoing support, we can start with a conversation. I will look at your goals, your website and your competition, then recommend the most sensible next step.
Get in touchI always start by looking at where the biggest return is likely to come from. For some Edinburgh businesses, that will be local searches across the city and surrounding Lothian areas. For others, Edinburgh is only one part of a wider regional or UK strategy.
I will not tell you to chase huge national terms if the local terms are where the money is. The aim is to get your bread and butter terms right first, understand what competitors are doing, then build out the strategy in the right order.
You will get clear reporting, honest priorities and practical recommendations. If something needs a developer, I will explain it properly. If something looks important but probably will not move the needle, I will tell you that too.
These pages explain the main SEO services I offer, whether you are focused on Edinburgh searches, wider Scottish terms, technical fixes or a full audit.
Local SEO focuses on nearby searches and service terms, helping you attract customers in the areas that matter most.
More Info →Helping businesses appear nationwide by targeting broader search terms and attracting customers beyond one local area.
More Info →Improving your website's structure and backend so search engines can crawl, index and understand it, covering site speed, architecture and structured data.
More Info →Improving your online store in search engines to attract more visitors and drive more sales, with a focus on product pages and category pages.
More Info →Helping Shopify stores improve product pages, collection pages, technical setup and organic sales without relying only on paid ads.
More Info →A clear review of what is working, what is holding the site back and what should be fixed first to improve organic performance.
More Info →You will not just get vague updates or a list of tasks. I give you clear deliverables that show where your website stands, where competitors are ahead and what we need to do next to close the gap.
I keep the process clear and practical from the start, with honest communication, focused priorities and hands on support throughout. You will know what I am working on, why I am doing it and how it ties back to your business goals.
Everything is built to help you understand what is happening with your SEO, where the best opportunities are and what should be fixed first. The goal is to make the work easy to follow and commercially useful, not just fill a report with noise, and you will always be dealing directly with me when it comes to implementation and next steps.
A professional and easy to understand report covering organic traffic, impressions and average positions, so you can clearly see how visibility is moving, what has improved and what I am focusing on next.
A comparison between your website and your competitors to show the content opportunities they rank for that you do not, giving us a clear idea of what content needs to be built without trying to do everything at once.
A report showing the backlinks your competitors have that we want to acquire, alongside your authority score versus competitors and the link profile goals we are working towards with honest expectations around what will make the biggest difference.
A technical list built from Screaming Frog and Google Search Console, highlighting issues across the site and the priority order for fixing them properly. I can also work directly with your team or developer to help get the important changes implemented.
I have supported a mix of businesses across different sectors, from local service businesses and healthcare to retail, plant hire and professional services. Here are a few of the brands I have worked with.
Photography business support focused on improving search visibility and strengthening local organic presence.
SEO support for a service-led brand looking to improve visibility, enquiries and broader organic performance.
Worked on organic search improvements with a focus on clearer targeting and stronger site performance.
Healthcare-focused SEO work aimed at improving service-page visibility and attracting more relevant enquiries.
Support for a plant hire business with SEO work focused on commercial search intent and service visibility.
eCommerce and brand visibility support designed to strengthen organic traffic and improve product discovery.
My name is Owen McConaghy and I have been working in SEO for over 10 years. I first got into the industry while developing and designing websites, which is something I started doing back in 2016.
That is when I started to realise that no matter how good a website looks on the surface, if it is not bringing in enquiries or increasing sales then it is only doing half the job. Once I saw that, I wanted to learn SEO properly and use it to help businesses grow. SEO can have a huge impact, turning a struggling business into a thriving one in a matter of months, and I love being part of that. When you work with me, you can be sure you are working with someone who has a decade of experience across different industries and a strong desire to help deliver more revenue through SEO.
A few of the SEO tools I use regularly to audit websites, spot opportunities and keep track of progress.
There are plenty of SEO options out there, but the way I work is built around clarity, accountability and commercial results.
I make sure tracking is set up properly so you can see what SEO is delivering through enquiries, sales and organic performance.
I take time to understand how your business works, who you want to reach and where SEO can bring the strongest return.
I focus on the return your business gets from SEO, not vanity metrics that look good but do not help you grow.
I make sure you know what I am doing, why I am doing it and what is realistic for your website.
I do not tie clients into long contracts. I work on a 30 day rolling basis, so the quality of the work and communication has to speak for itself.
I have worked in SEO for over a decade and understand how to adapt strategy to different businesses, budgets and levels of competition.
These are some of the other dedicated locations I also support with SEO across the UK.
Common questions about SEO support in Edinburgh, including postcode coverage, pricing and timelines.
I support businesses across Edinburgh, including EH1, EH2, EH3, EH4, EH5, EH6, EH7, EH8, EH9, EH10, EH11, EH12 and EH16, as well as surrounding areas. If your postcode is nearby, I can still help with local and wider UK SEO.
I charge £40 per hour, so the total cost depends on how much work is needed, how much support you want and how quickly you want to see progress. Some businesses only need an audit or roadmap, while others need ongoing SEO support.
Yes. A one off SEO audit is a good starting point if you are unsure what SEO is currently delivering or what is holding your website back. I will explain what I have found, why it matters and what I would fix first.
Yes. I can support your business on an ongoing basis with strategy, technical SEO, content recommendations, reporting, competitor research and implementation support.
Yes. I am happy to work with your developer, internal marketing team or wider agency setup. I can create clear briefs, explain the SEO reasoning and help make sure the recommendations are implemented properly.
Yes. I work with businesses in Edinburgh and across the UK, so if you are outside these postcode areas you can still work with me remotely.
Competition levels in Edinburgh depend on your sector, your website and the areas you want to target, but in most cases there is already strong competition in Google. That is why the SEO work needs to focus on the right service pages, local intent, technical fixes and the opportunities most likely to bring enquiries.
That depends on how your business operates. Some businesses in Edinburgh need a local SEO strategy focused on nearby searches and service areas, while others need a wider regional or national approach. I can help you work out which route makes the most commercial sense.
I support a mix of businesses in Edinburgh, including service businesses, trades, eCommerce brands, healthcare companies, professional services and businesses that want clearer SEO direction tied back to leads, bookings or sales.
If you want to chat about SEO support in Edinburgh, send over a few details and I will get back to you.
Use the form and tell me a little bit about your website, your goals and the kind of support you are looking for.
I will review your message and come back to you within 48 hours of receiving your message.
